Pay Per Click Web Spy offers pay per click articles, strategies and tips, as well as PPC software reviews, to help you maximize your PPC ad campaign returns.
Pay Per Click or PPC… the Concept
Whenever someone does a Google search, what appears above the organic search results, as well as on the right-hand column – is what Google calls “Sponsored Links” or simply “Ads”. Those links were paid for by the advertisers associated with the links. They constitute the end result of Pay Per Click advertising.
Pay per click has been around since 1998, when Overture (now part of Yahoo! Search Marketing) began selling advertisers on the concept of bidding for space on its search engine results, based on keywords.
PPC arrangements exist on other websites and advertising networks, and a few merchants will even pay affiliates a small amount for simply getting visitors to click on their merchant’s link.
However, the concept is best known, and perhaps perfectly suited for, the search engines – Google, Yahoo & Bing being the largest.
PPC is a rather simple concept – an advertiser pays a search engine for every time a user clicks on the advertiser’s link.
The Methodology Used
An advertiser sets up an account with a search engine and makes a monetary deposit from which to pay for the clicks. (The minimum deposit for Google AdWords is $5.00.) The advertiser then bids a certain amount of money per click on a particular keyword or set of keywords; amounts usually range in the 1-to-25-cent range, but some highly competitive keywords can be several dollars or more.
The End Result
The advertiser who submits the highest bid for a keyword will have his/her ad appear at the top of the first page of search results for that keyword. Whenever a user clicks on the advertiser’s link, the advertiser pays what he/she bid on the keyword. If no one clicks on the link, the advertiser pays nothing (although he/she has to address why no one clicked on the ad).
To Summarize…
Pay Per Click can generate traffic almost immediately. Once you set up an account with AdWords, Yahoo! Search Marketing, or any other PPC search engines, and submit bids, you can get almost immediate results, in terms of ad placement and clicks… which translates to traffic and visitors to your website.
